Global Development Opportunities for Leaders Working in Arts, Screen, and Creative Sectors

ICE Archive: 2011/2012 – Goods Of Desire


Benjamin Lau is Co-founder and Chief Operating Officer of the Goods Of Desire (G.O.D.) Lifestyle Brand. Born and raised in Sydney, Australia, Lau graduated from Sydney Grammar School and was trained in Architecture at the University of New South Wales. Lau began his Architectural career in Hong Kong working on hotel and resort development projects in Vietnam for the firm Charles Ming and Associates Ltd.

During his earlier years in Hong Kong, Lau gained much exposure to Chinese culture and antiques through his work with Hong Kong Antiques Dealer, Alan Fung of Ian Maclean Antiques. In 2008, Lau won the Perspective Magazine’s 40 under 40 award for contributions and influence to Asia’s Design Industry.

Organisation Profile

Fusing the traditional and modern G.O.D takes inspiration from past and present Asian culture, pioneering the future of lifestyle retailing with cutting-edge designs, demonstrating that the techniques and wisdom of past generations in the East still has a place in the future.

Taking inspiration from the condensed urban jungles and serene rural environments which populate Asia and blending in a sense of fun and humour has made many G.O.D products modern-day design icons. G.O.D has its own energetic and highly creative in-house design team.

G.O.D has proven itself through over 15 years of continuous, accelerated business growth. Goods of Desire already operates 8 stores located in the most prestigious retail spaces in Hong Kong and is poised to position itself for global expansion with two stores opening outside Hong Kong this year, creating a truly successful Asian retail export. G.O.D operates in the middle of the market – providing high quality, intelligent designs to customers in a price-range which is attainable.


Sarah Raffel